According to an April 2009 Nonprofit Social Network Survey Report sponsored by the Nonprofit Technology Network (NTEN), the following describes the Top 5 commercial social networks that NGOs use.
1. Facebook: Facebook was created in 2004 and is the most popular of the commercial networks by far, with 74.0% of nonprofits indicating that they use this social networking site. Facebook, Inc. privately owns it and people join networks organized by city, school, and region in order to interact with other members. People can add friends on Facebook, send messages, and post pictures. Originally open only to university and college students, it now allows free access to anyone 13 and older and currently has more than 200 million active users worldwide.
2. YouTube: Of the 980 nonprofits surveyed, 46.5% use YouTube for social networking. It is a video sharing website created in 2005 where users can upload, share videos, and view them. In 2006 it was bought by Google and now operates as a subsidiary of the company. Unregistered users can watch any of the posted videos, while registered users are allowed to upload an unlimited number. Registered users’ accounts are called channels.
3. Twitter: This site is a close third as 43.3% of nonprofits indicated they use Twitter. Twitter, created in 2006, is a social networking and blogging site that permits users to send and read other users’ updates, which are called tweets. Tweets are posts, no more than 140 words or less, that consist of status reports. Last year, Twitter had about two million users; this year the number has skyrocketed to 32 million users.
4. LinkedIn: Unlike the other popular social networking sites, LinkedIn focuses on creating and keeping professional contacts. According to the survey, 32.9% of nonprofits use this site. LinkedIn was launched in 2003 and allows users to search for jobs, has resources for hiring employees, and even has a category dedicated to nonprofits. It spans about 170 industries and has more than 40 million users.
5. MySpace: Of the surveyed nonprofits, 26.1% have a network on MySpace. Created in 2003, the website is very interactive, allowing users to create a network of friends, profiles, blogs, groups, music, pictures, and video. In 2006 it was the most popular networking site in the United States but was internationally overtaken by Facebook, its main competitor, in 2008.
Ref:
http://www.wango.org/upload2009/OnlineSocialNetworking.pdf